The #SaveLACougars campaign, led by the National Wildlife Federation in collaboration with its many partners, focuses on building the wildlife crossing at Liberty Canyon. Spanning ten panes of pavement over the 101 freeway, this crossing will reconnect an ecosystem and re-enable natural migration and travel patterns for wildlife.
Pacific Virtual Reality created, directed and produced the Save LA Cougars VR communication platform – a campaign consisting of an interactive VR app and a content strategy including social media campaigns, outreach and events, web, marketing and promotional materials, and strategic partnerships.
The goal of the campaign is to engage and build momentum for the cause, targeting decison makers, stakeholders, educators and schools, and the general public.
Filmed on location in Los Angeles and the Santa Monica Mountains using advanced, stereoscopic virtual reality cameras, 3D visualization and full 360 degree immersive sound, the Save LA Cougars VR experience pushes the boundaries of cause-based documentaries.
The VR Experience will be released in the Fall of 2017 for leading VR platforms including Samsung GearVR, Google Cardboard, Google Daydream, Facebook, YouTube and JauntVR.
Under the banner #SaveLACougars, the project to save the LA mountain lions and other animals by building the Liberty Canyon Wildlife Crossing over the 101 freeway has been years in the making, steadily gathering broad popular support.
The Liberty Canyon Wildlife Crossing project has now reached critical mass and is supported by a wide range of stakeholders, ranging from local communities to the National Wildlife Federation, the Santa Monica Mountains Fund and the Annenberg Foundation.
The Save LA Cougars VR Experience tells the story of what the wildlife crossing is, why it needs to be built, providing context and background about how ecosystems disrupted by traffic are endangering wildlife, and pointing to a future where humans and wildlife can coexist.
Placing the viewer inside the story, the Save LA Cougars VR experience shows how we can help the mountain lions and other wildlife survive by restoring some much needed balance in our relationship with our wild neighbors.
LET’S BUILD THE WILDLIFE CROSSING!
WATCH THE VR EXPERIENCE